Thu, Oct 04 | Terrace On The Park

Tired of Competing on Low Price? A Presentation by FMI

Remember that customers buy on their perception of value. Failure to differentiate is the plague of the contractor, regardless of type or size. Learn to capture a client's attention and sell on something other than low price.
Registration is Closed
Tired of Competing on Low Price? A Presentation by FMI

Time & Location

Oct 04, 2018, 8:00 AM – 10:00 AM
Terrace On The Park, 52 11 111th St, Flushing, NY 11368, USA

About The Event

Remember that customers buy on their perception of value. If you don’t differentiate yourselves in the eyes of the buyer, you will compete solely on price. Failure to differentiate is the plague of the contractor, regardless of type or size. Learn to capture a client's attention and sell on something other than low price. Capitalize on shared values with your customers. Learn how to build value for your customers and your company. Separate customer value points from selling price.

Target Audience: CEOs, Presidents, Vice Presidents, Senior Executives, Company Owners, VP of Marketing. No prerequisites.

Learning Objectives:

• What is the meaning of differentiation and why is it important to you as a contractor?

• How can you determine what makes your company different?

• Why are you constantly fighting for space in the mind of the customer?

• Develop a structured communications plan to help you stand apart from your competition.

See Who's Coming:

  1. Anthony Berardo- Ronsco, Inc.
  2. Lee Zaretzky- Ronsco, Inc.
  3. Michelle Berardo- Ronsco, Inc.
  4. Edward Heberer- American Wood Installers
  5. Chris Heberer- American Wood Installers
  6. Bill Schlenker-Island Acoustics
  7. Tibor Szabo- Island Acoustics
  8. Mike Kryger-Island Acoustics
  9. Matthias Meuller- Island Acoustics
  10. Billy Carlin- Donaldson Organization
  11. Kevin Donaghy- Sweeny & Harkin
  12. Celestine Donaghy- Sweeny & Harkin
  13. Don Cornell- Jacobson
  14. Patrick Oates- Jacobson

Registration is Closed

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